Will usually try to work with the hero community when they can't actively recruit them.
Heroes also tend to be more polite as they will ask to take up a name rather than fighting over it.
Some heroes have issues with sponsors; some have a hard time finding them, to those who can find sponsors only for those sponsors to have agendas of their own.
Attending Endbringer fights is always dangerous but is more expected for heroes.
One of the central conceits of Worm is realism. As such unlike comics and other media Heroes are not guaranteed to win.
↑When a villain dies, their name is up for grabs, but if it's just taken without a second thought, then has a way of maintaining bad reps and picking up old rivalries with few of the benefits. That guy who always wanted to stomp Tailspin's ass might get some cathartic release from beating down Tailspin II. Sometimes very stupid villains take a name that's already taken, causing headaches for everyone involved, and invite beatdowns & contests over the name.
Heroes are far more likely to simply ask for permission to use a name. Unicorn III passed her name on to Unicorn IV, for example. - Wildbow on Reddit
“Which doesn’t pay,” I said. “Not in this environment.”
“How does that work?” Fume Hood asked. “If you’re a crook, it’s easy, you take jobs at the villain bar, or you rob some place, or any number of things. You just… go out on patrol?”
“There are a few other things to do,” I said. “One way is to essentially run a protection racket that isn’t a racket. It’s easy for that to go wrong. There’s a higher level effect, which is easier to pull off when, say, a city has a downtown area and the shop owners gather together to pay a wage to the hero that draws attention and has a positive influence on their area…”
“Things have to be stable before that happens,” Tempera said.
“We’re not there yet,” I said. “There’s training and support. Offering powers for helping with the rebuilding, which Auzure was doing a bit of. There’s merchandising, but that’s a dead market right now, I think.”
“We fished in that pond prior to getting underway and we didn’t get any bites,” Crystalclear said. - Excerpt from Flare 2.2